Getting Past Fear: Tips for Aspiring Women Business Owners

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Every business journey begins with a single step, but that first step is the hardest for many aspiring women entrepreneurs. Fear of the unknown can keep women from starting a company, even if they have the skills and passion for succeeding. Here are some tips to overcome anxiety and jitters over starting your business and taking the plunge into entrepreneurship.

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Find a Mentor

An excellent way to overcome fear is to talk to someone who's been through it before. Find a mentor who can offer guidance and support and help you stay focused on your goals. Starting a business can be daunting, but you'll have someone to help you with a mentor by your side.

Start Small and Grow

You don't have to go all-in from the start. If you're afraid of failure, start small and build your business gradually. Don't quit your day job just yet. Instead, start working on your business idea part-time. Once it takes off, you can transition to working on it full-time.

Keep Your Eyes on the Prize

When you're feeling discouraged, it's essential to keep your end goal in mind. Write down your goals, and look at them every day to remind yourself of the trophy. This small addition to your daily routine can help you stay motivated and focused, even when times are tough.

Build a Support Network

One of the most important things you can do when starting a business is to surround yourself with positive people. These are the people who help you stay motivated to push through the tough times. When you're feeling down, they're there to pick you up and help you get back on track.

Go Online and Register Your Company

Many online services can help you with the legal aspects of starting a business, such as registering your business. These services simplify the process and ensure you're compliant with the law. Certain business structures, such as LLCs, offer other benefits, such as tax advantages, less paperwork, and more flexibility with financing.

Don't Skip on Writing a Business Plan

A business plan is essential for any business, regardless of size. It helps you stay organized and focused, and it also enables you to understand your business inside and out.

Be sure to include a section about your strategy to streamline billing and customer payments. For example, by using a balance API when you accept payments, you can reduce fees and verify customer account balances in real time. 

Focus on Marketing

Marketing is essential for any business, so don't skimp on this area. You can have the best product or service globally, but if no one knows about it, you won’t make any sales. For the best results, combine digital and physical marketing.

For example, send a personal letter to potential customers in your area, and include a business card with a QR code that links to your website or online store. Several programs allow you to design your business card with pre-made templates you can edit with an app on your phone or laptop.